Common SEO mistakes web marketers make…
What not to do when optimizing your website for search engines
Everyone should understand how important search engine optimization is to the livelihood of business and (e-)commerce.
It’s especially important to us at Empower Network and our affiliates, so we want to make sure everyone knows what NOT to do when maximizing their blogs’ search engine optimization (SEO).
First, for those who don’t know, SEO is the process of using keywords to improve a website’s visibility (and ultimately its web traffic) through a search engine’s search results. SEO is important because the higher up a website appears on a search results list, the more hits or visitors it gets.
Now, let’s talk about what you should NOT do when trying to optimize your blog for search engines.
Keyword stuffing: Keyword stuffing is the practice of unnaturally loading your blog’s content with keywords that may or may not be relevant to your blog post. It’s unethical and can lead to your blog, your domain and even the Empower Network domain being penalized and potentially banned (temporarily or permanently) from major search engines, browsers and other sites.
Spamdexing: Spamdexing involves a number of methods, most commonly repeating unrelated phrases in order to try to trick the search engines. What people involved in spamdexing might not know is that search engines now have a way to detect whether or not the content of a web page or blog post is relevant to the search term or not. You will be removed from a search engine if its moderators believe you’re spamdexing.
Being spammy: Everyone hates spam, including search engines. Loading your posts with keywords will not help you get your blog noticed, even if the keywords are on-topic. You have to be smart about your use of keywords. Don’t overuse them with little content to back it up in an attempt to get a better ranking on a search engine.
Link bait-and-switching: Link bait-and-switching is adding a link to a term that leads your reader to something totally unrelated. It only serves to make your readers mistrust you and whatever you have to say. Also, if reported or found to be link bait-and-switching, you will be banned from search engines.
Focusing on keyword density: Keyword density is how often a keyword appears in your blog post. It is an outdated method that uses a mathematical formula to calculate the percent of times you mentioned a certain keyword. Years ago, it may have played a major role in how pages were ranked, but not anymore.
Not being patient: SEO is not instantaneous; you have to give the web crawlers time to find your content. Remember: It takes time to build on online reputation.
Shallow content: Search engines have ways of telling if your content is valuable to someone who is searching for a certain keyword on a search engine. Your blog posts must have the content to back up the keywords you use.
Not being genuine: Writing something just to get hits on your blog is not going to get you very far. When your subject matter is a topic you’re not passionate about or something you don’t really care about, people can tell, and your content will suffer. As we mentioned earlier, search engines know how to find valuable content. Write genuinely and it will show in your content.
The best advice we can give you when it comes to blogging is this: Don’t write for SEO.
Instead, write primarily for the reader in a natural, conversational, human style. Once you’ve done that, then you can write with SEO in mind as a distant secondary priority.
Over time, search engines will reward you and your natural methods of attracting traffic with more traffic. Believe in what you have to say, knowing it’s important and will provide value to the marketplace.
The search engines will reward you for it.
Appreciate you and hope this was helpful!